ILLUSTRATION
Illustration succeeds in transmitting emotions, an atmosphere, values.
Communicating about your brand using illustrations strengthens
your visual identity and diversifies your communication channels.
Graphic Research
We read your brief with care and kickstart our graphic research and benchmarking.
Mood board and inspiration
The mood board illustrates the graphic research and allows all parties to validate the chosen concept.
Sketch and design
Once the mood board validated, we move on to freehand sketching and digitisation of the project.
REFERENCES
The United States Embassy in Morocco
To celebrate 200 years of friendship between the United States and Morocco,
the U.S Embassy in Morocco commissioned us to design a series of communication media celebrating this occasion.
The calendar below traces key events of the two countries.
The American Legation in Tangier has been digitally illustrated in watercolour and each month of the calendar was imagined according to the theme of the event put forward.
Le Wagon Morocco
Le Wagon is a coding school that is present in 40 cities and 25 countries.
Recently implanted in Morocco, we were commissioned to produce
the communication material for its launch in Casablanca.
The challenge of the illustration in this project was to represent
the white city with its symbols while adapting it to the international
guidelines and universe of Le Wagon.
Tbibcom
The goal of Tbibcom.ma’s brief was simple: explain breast cancer
in pictures as simply as possible.
However, the work of simplification required a didactic effort,
in order to illustrate as naturally as possible, a hand drawn sketch
of information which can sometimes be complexe.
Visit www.tbibcom.ma
