BRANDING
Stand out by positioning your brand on the market,
using efficient marketing tools.
we assist you through out the creative process,
From the concept to the execution.
Graphic Research
We read your brief with care and kickstart our graphic research and benchmarking.
Mood board and inspiration
The mood board illustrates the graphic research and allows all parties to validate the chosen concept.
Sketch and design
Once the mood board validated, we move on to freehand sketching and digitisation of the project.
STUDY CASE
RippleSeed
RippleSeed is an impact studio that offers consulting and mentoring,
impact development, innovation, research and virtual incubation services.
Moodboard
Rippling waves, curvy lines forming unpredictable arc.
Dotted, dense or spread out, the lines shape a changing environment,
evolving from the root and reaching to the real world thanks to ‘Ripple Seed’.
The colour palette speaks the language of water, greenery and soil.
Logotype
Organic and warm colours and harmoniously layered shapes give the impression of a circular movement.
Like ripples formed by a stone thrown into the water, the origin of natural change spreads from the implantation
of the seed, first element in the foreground and source of ideas and achievements.
Finally, the addition of the “nuqta” - the diamond on the “i” - is a nod to RippleSeed founder’s love for Morocco.
Guidelines
Supporting the warm and close to nature universe of RippleSeed, the guidelines has been
designed to showcase we the brand’s optimism.
In particular through a game of contrast of the different design elements.
Since the founder of RippleSeed is passionate about Morocco,
we thought of attributing the name of a Moroccan city to each colour of the palette.
